Novak's career began while shooting with his camera as a hobby, and befriended William Higgins in the early 1990s. Novak soon opened a gay club in Prague, followed by a gay sex shop and mail order business - and then he began publishing his first gay erotic magazines in the Czech Republic. Soon, a friend convinced him to create his own photo production company, and Lukas Studios was born to give Novak's photography an outlet. His work caught the eye of Higgins's friend, George Mavety - owner of Mavety Media Group. Novak saw his pictures in the pages of Playguy, Honcho, Torso Mandate, and Inches.
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